{"id":11142,"date":"2021-10-20T12:48:17","date_gmt":"2021-10-20T10:48:17","guid":{"rendered":"https:\/\/treesforall.wpdev.go2people.nl\/?p=11142"},"modified":"2023-03-21T15:19:06","modified_gmt":"2023-03-21T14:19:06","slug":"the-asn-forest-is-growing","status":"publish","type":"post","link":"https:\/\/treesforall.wpdev.go2people.nl\/en\/the-asn-forest-is-growing\/","title":{"rendered":"The ASN forest is growing"},"content":{"rendered":"\n
\n

ASN: Impact with money<\/strong><\/h2>\n\n\n\n

It\u2019s no coincidence that last year ASN Bank opted for a commercial featuring forest animals. Because the bank has been planting trees with Trees for All since 2015. Loyal customers who have been banking with ASN for twenty years or more are invited to dig in.<\/strong><\/p>\n\n\n\n

Human rights, climate and biodiversity. Those are ASN Bank\u2019s three sustainability pillars. The bank only finances and invests in future-oriented companies, sectors and countries. With respect for people, animals and nature. The bank has an appealing message for people who are keen to contribute to a better world. \u2018The more people bank with us, the bigger the positive influence we can have. Money is after all an effective way of making an impact on the world around us,\u2019 says Ren\u00e9e Ras, marketing manager at ASN Bank. Together with her colleagues she\u2019s been working on a new branding strategy to appeal to an even wider and a younger public. \u2018Sustainability isn\u2019t just for the happy few, but for the happy many. That\u2019s what we want people to hear. People want to help the world, but also themselves. So we\u2019re taking a positive approach, whereby we encourage every step in the right direction. By taking a conscious decision to opt for a sustainable bank, people can make an impact with their money.\u2019<\/p>\n\n\n\n

\n

\u2018Sustainability isn\u2019t just for the happy few, but for the happy many.\u2019<\/p>\n<\/blockquote>\n\n\n\n

35,000 trees planted<\/strong><\/h2>\n\n\n\n

A partnership with Trees for All fits with ASN Bank\u2019s higher ideals. Ren\u00e9e Ras explains: \u2018You\u2019re a wonderful foundation with a great deal of expertise in sustainable forestry projects. That\u2019s not our core business so that\u2019s why we\u2019re keen to work together.\u2019 Since ASN Bank teamed up with Trees for All, nearly 35,000 trees have been planted in the Netherlands and the tropics. \u2018These projects make a solid contribution to improving the climate and increased biodiversity, two of the bank\u2019s key objectives.\u2019<\/p>\n\n\n\n

Climate positive in 2030<\/strong><\/h2>\n\n\n\n

ASN Bank recently upped its climate objectives. Ren\u00e9e Ras: \u2018To become climate positive we need to finance projects that remove carbon dioxide from the atmosphere and store it safely. One of the options for carbon capture is planting trees.\u2019 That\u2019s why ASN Bank\u2019s climate policy includes activities such as financing tree planting. \u2018ASN Bank has a clear objective: in 2030 we want to be the first climate-positive bank with a net profit on our own carbon profit-and-loss account. Here\u2019s hoping that other banks and companies follow our example!\u2019<\/p>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-11142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nieuws"],"acf":[],"yoast_head":"\nThe ASN forest is growing - Trees for All<\/title>\n<meta name=\"description\" content=\"ASN bank partners with Trees for All and finances the planting of new forest. What is the bank's sustainably strategy? 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